When it comes to marketing, Experiential Advertising is one of the most powerful tools at the company’s disposal. It offers companies a new way to connect with consumers and create word-of-mouth marketing campaigns. This type of marketing can also be highly creative. Let’s look at some of the ways this form of marketing can help you promote your business. The benefits of engaging consumers in an experience are numerous. Below are some of the most common ways you can engage your customers.
Experiential advertising has become a powerful tool in marketing
The most compelling reasons to use experiential advertising for marketing campaigns are simple: it creates an emotional connection with consumers. With more attention being paid to the experience than to the product, millennials and younger generations are more likely to buy an experience than a tangible item. Experiential marketing helps brands tap into this emotional connection by offering consumers first-hand accounts of the brand experience. Experiential marketing can also build brand trust and loyalty with consumers.
In the past, most brands focused their efforts on SEO tactics and forgot the importance of creating experiences that were memorable. Experiential marketing is the first step towards creating such experiences. A positive experience will help a brand create a positive image in the market, build a relationship with consumers and generate lead data. Increasing brand loyalty is the ultimate goal of experiential marketing. But how can you get started with it?
It fosters word-of-mouth
Experiential advertising fosters word-of mouth in more ways than one. The process of creating an event that brings the brand or service to life is comfortable, non-intrusive and engaging, reaching consumers in their most natural environments. As a result, experiential marketing increases the amount of impressions and ROI for brands and marketers. Here are some benefits of experiential marketing:
People tend to trust recommendations from people they know. According to a Nielsen survey, 83% of respondents trust recommendations from friends and family and 66% trust reviews from the internet. When a brand or product is trusted by an individual, it increases word-of-mouth. Experiential advertising also creates a sense of exclusivity, a key element in social currency. It encourages repeat purchases and boosts brand awareness.
It can be creative
There are many types of experiential advertising. Some of these methods involve organizing an event. Conventional events are great ways to promote a brand, and many of them feature lots of talking. However, this doesn’t offer many opportunities for consumers to interact. Instead, you should focus on creating an immersive and fun experience that connects with your customers. A few examples of experiential advertising activities include:
In addition to combining technology with art, experiential marketing campaigns can be fun and interactive. One such campaign involved creating a GIF photo booth at Wimbledon, complete with a swing that alludes to the sport. In addition to being a fun way for people to take pictures, this campaign also garnered a significant amount of media coverage. The campaign also brought together celebrities and models, which re-engaged the audience.
It can be fun
Experiential advertising can be fun – if you make it that way! But remember that to be effective, the activities must be purposeful and align with your marketing goals. Fun is the key to creating memorable experiences for your consumers. Listed below are some examples of fun experiential marketing ideas. Read on to discover how these activities can increase brand awareness and increase revenue. Experiential marketing campaigns can be fun and memorable – and even help generate long-term sales!
The most effective experiential marketing campaigns aim to make consumers experience a brand or service in an immersive and memorable way. They must also give consumers something of value to take home. For example, Gatorade’s event gave consumers helpful fitness information that they could incorporate into their lifestyles. Because of this, they likely thought of Gatorade after they left the event. But what about other forms of experiential marketing? How can you make it fun?